Aurevon did not begin as some grand business plan.

It started with conversations.

I kept meeting people in Malta who were considering travelling to Turkey for medical treatment, particularly treatments such as dental care, cosmetic procedures and other forms of specialised healthcare.

At first, I simply wanted to understand the process myself. If someone I knew was considering travelling abroad for treatment, what would they actually need to know? How would they choose a clinic? How could they tell the difference between a genuinely reputable provider and someone simply trying to make a sale?

So I started looking into it.

The more I researched, the more concerned I became.

There are some genuinely excellent hospitals, clinics and medical professionals in Turkey and across Europe. Medical tourism can provide patients with access to high quality treatment, experienced specialists and, in many cases, significant cost savings.

But alongside the legitimate providers, I found a very different side of the industry.

A landscape where patients can be bombarded with anonymous social media accounts, aggressive salespeople, unrealistic promises, misleading information and operators whose primary objective appears to be getting a deposit rather than ensuring the patient understands what they are actually committing to.

And that bothered me.

Because healthcare is not something where people should have to guess who they can trust.